Make Up For Ever Spring 2013 Collection

(Information taken from press kit)TECNICOLOR COLLECTION 

HYPER-PIGMENTED SHADES The palette is this Spring’s must-have accessory, offering 8 bright, pumped-up shades of eyeshadow in a variety of matte, satiny, and iridescent textures. 5 basic shades, the mainstay of the timeless MAKE UP FOR EVER collection, ensure that there is something for everyone: Lilac, Black, Matte White, Espresso, and Iridescent Yellow Beige. 
These are complemented by 3 radiant shades that concentrate all the vitality of Spring: Turquoise, Apple Green, and a limited edition of this Spring’s flagship color, Yellow, reminiscent of the buttercups that bloom at this time of year. This is a primary, hyper-pigmented, glowing Yellow whose joyful vitality will galvanise any look with its radiance. 

THE COLOUR PALETTE This color is truly for a bold woman who is proud to show off the sunny side of her femininity with a dynamic, radiant Yellow, her graphic eyes sparking bolts of Cyan Blue and Apple Green. There is no escape; her extravagant beauty electrifies with a single glance. 
3 DARING COLORS : 
YELLOW LIMITED EDITION ( Satiny ) #91 APPLE GREEN ( Matte ) #72 TURQUOISE ( Matte ) 5 SOFT COLORS : 
#16 LILAC ( Matte ) #04 BLACK ( Matte ) #00 WHITE ( Matte ) #17 ESPRESSO ( Matte ) #126 YELLOW BEIGE ( Iridescent )

“I wanted to create an electrifying beauty, the kind that emanates from certain women who leave behind a craving for their radiant, magnetic appeal long after they walk out of the room. I imagined a woman who could draw every eye and stop any conversation just by walking by. This Spring, I am paying tribute to color; to me, the undeniable radiance of yellow expresses the overwhelming pull that can create such irresistible attraction and spectacular sensuality.”

DANY SANZ

Creator & Artistic Director of MAKE UP FOR EVER

I had the privilege of being invited by the good tribe at Make Up For Ever to look at the Spring 2013 collection. It consist of items from the main line up and the piece de resistance the Technicolor eye palette which is a stunningly bright and fun.

To get the look

LIFT CONCEALER 

The Lift Concealer naturally hides dark circles and minor complexion alterations. Its tensine-based formula improves the skin tone and smoothes the lines around the eyes. To get better results and visibly reduce dark circles, apply the Lift Concealer before and after the foundation. 

RETAIL PRICE SGD42 

EYE PRIME 

Eye Prime is the ideal eyelid primer for long-lasting eye make up. As well as maximizing eyeshadow color, it reinforces its wear all through the day. You will no longer need to touch up your eye make up half way through the day. Enriched with waxes and mineral powders, Eye Prime creates a protective base on the eyelid allowing the eye make up to last longer with a no crease, no fade result. Its natural color works for every skin tone and eyeshadow shade. It's easy to apply thanks to its anti drying property and its light texture blends naturally into the skin minimizing all blemishes you would like to fade. 

RETAIL PRICE SGD35 

TECHNICOLOR PALETTE 

The palette offers 8 bright shades of eyeshadow in a variety of matte, satiny, and iridescent textures. 5 basic shades, the mainstay of the timeless MAKE UP FOR EVER collection, ensure that there is something for everyone: Lilac, Black, Matte White, Espresso, and Iridescent Yellow Beige. These are complemented by 3 radiant shades that concentrate all the vitality of Spring: Turquoise, Apple Green, and a limited edition of this Spring’s flagship color, Yellow. This is a primary, hyper-pigmented, glowing yellow. 

RETAIL PRICE SGD75

AQUA EYES 

Formulated to glide on effortlessly and withstand the most extreme conditions, it stays put on eyelids without melting for precise application and intense color throughout the day. 

RETAIL PRICE SGD65 

AQUA SMOKY LASH 

A waterproof mascara filled with extra-black pigments for intense smoky eyes until dawn. Volumizing, lengthening and curling, it offers a spectacular finish while remaining water resistant. 

RETAIL PRICE SGD45 

SENS EYES 

Waterproof Sensitive Eye Cleanser 

SENS'EYES is a mineral oil-free gel that removes make up from eyes and lips and is extremely effective and incredibly gentle. It doesn't leave the eyelids feeling greasy. It instantly removes impurities, even waterproof make up on the most sensitive eyes and contact lens wearers. 

RETAIL PRICE SGD39

It is always such a joy to see Liza Haron working her magic. I love the model's stunning eyes. 

I am very lucky to get my own palette to play with. Watch out for my next post I will try my best to follow and steps and do my colourful look.